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WE CAN HELP.

GETTING TO THE RIGHT MESSAGE IS AS IMPORTANT AS GETTING TO THE RIGHT PRODUCT.

CMP Brand Messaging Playbook

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Our custom-built Brand Messaging Playbook becomes your team’s go-to resource for describing your brand and your offering in crystal clear language. It not only captures your “What” and your “Why,” it distills your brand’s personality — how you sound and act.

CMP works with you to create a powerful and practical resource that makes sure your team, your partners and your customers talk about your brand in a compelling, differentiated and consistent way.

Your team can directly copy and adapt the messaging from this playbook for all your communications needs. Simply adjust it for your audience and channel.

Learn how we can help your business.

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Your business strategy is at the core. Brand strategy kickstarts the process.  Brand messaging is what you get.

 

While the work we do with you will ultimately shape messaging, the benefits of our approach will strengthen your business:

  • Business Clarity and Focus: help teams focus their time, budgets and resources

  • Team Alignment: drive faster, smarter decision-making and speed-to-market acceleration

  • Effective Communications: brief your sales and marketing talent the first time for better results

  • Stakeholder Trust: increase trust with consistent messaging to build loyalty and attract talent

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BRAND MESSAGING PLAYBOOK INCLUDES:

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BRAND STRATEGY

  • Mission, Vision, Values

  • Target Customer Pain Point

  • Positioning Statement

  • Key Value Proposition

  • Brand Promise (and the reason why you can deliver)

  • Personality

 
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BRAND MESSAGING

  • Company Descriptor

  • About Us

  • Manifesto

  • PR Boilerplate

  • Product Descriptor

  • Product Benefits

  • Brand Difference

 

VOICE & TONE GUIDE

  • Voice

  • Tone

  • Writing Goals

  • Dos & Don’ts

  • Expressions and Language Examples

 

Let Us Help You:

Align your leadership team

Articulate your difference and benefits

Amplify your brand

Accelerate your speed to market

 

Learn how we can help your business.
Schedule a free discovery call > >

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